BNB Chain has revamped its $100 million incentive program, moving away from its earlier model that was focused on centralized exchange (CEX) listings. The new framework includes direct token buys, a change brought about by developer and community feedback that pointed out inefficiencies in the original plan.
Original Program Underperformed
Launched in March 2024, the initiative initially was designed to encourage BNB Chain-native projects for getting listed on top exchanges. Incentives were graded between $10,000 and $500,000 and encompassed platforms such as Binance, Coinbase, Kraken, and OKX.
Nevertheless, following a three-week pilot, the BNB Chain Foundation observed limited success. The CEX-centric incentives were not able to yield the hoped-for liquidity enhancements or market support, leading to the change of tack towards a more direct method.
New Emphasis: Direct Token Purchases
The new scheme will have them Chain Foundation invest in top-notch projects directly. The qualifying tokens must be fully native on BNB Chain or port over successfully. Projects entering the “qualified pool” must have one or more of the following:
- Market cap of more than $1 million
- More than 300 average daily active traders
- Total value locked (TVL) of more than $20 million
Security and other metrics of importance to the ecosystem will also be considered. For those that qualify, the foundation will purchase up to $100,000 of tokens, with discretion regarding timing of purchase and token management.
Enabling BNB Chain Ecosystem Growth
BNB Chain continues to experience growing activity in sectors such as DeFi, artificial intelligence, gaming, and memecoins. Some of the latest additions to the ecosystem are:
- Quex Tech – Infrastructure development
- Crypto Use – Payment solutions
- BNB4.AI – Launchpad with AI
- Market.Win – Prediction platform with Oracle
Through direct investment in outstanding projects, BNB Chain will fuel ecosystem development, improve liquidity, and incentivize developers to build more robust native solutions.
