Coub, a video platform with over 100 million active users, is entering the Web3 space with a decade-long social media experience. The introduction of Web3 capabilities, starting with the non-custodial Coub Wallet, allows viewers and creators to start earning rewards from their activities on the platform.
Coub NFTs and the NFT Coub Marketplace
Coub NFTs automatically generate W2E rewards as the video continues getting views, likes, and other interactions. By putting videos on the built-in NFT Coub Marketplace, users can sell or auction NFT coubs, with all future W2E rewards on-chain split between the author and buyers.
Ensuring quality content on the NFT Coub Marketplace is paramount, so Coub requires a listing fee for unlocking W2E rewards for NFT coubs. After minting an NFT for free, the creator can submit it to the validators network, where validators vote to accept or reject NFT coubs. If accepted, the NFT coub becomes eligible to generate W2E rewards, and the listing fee goes to Coub’s W2E Treasury. If validators vote against listing the NFT coub, it becomes only available for watching and trading, with the listing fee being sent back to the creator.
Community-driven Web3 ecosystem
Coub seeks to make the new platform a community-driven Web3 ecosystem for its 106 million annual active users with the launch of CoubDAO. The COUB token will be the native token used for voting and validating rights as well as trading NFTs on the platform. Community members will earn vCOUB as the W2E reward token, which will also be exchangeable for COUB.
Watch-to-earn (W2E) revolutionizes content consumption
Watch-to-earn (W2E) is expected to revolutionize the way people interact with content on social media platforms, just as play-to-earn moves the gaming industry forward. By offering rewards for simply watching or creating video content, W2E presents a gateway into Web3 for hundreds of millions of internet users who consume videos every day.
Community-centric approach to reshape social media landscape
By applying Web3 fundamentals to its established user base, Coub uses its decade-long expertise in online videos to reshape the social media landscape with a community-centric approach. Coub’s foray into Web3 with its decade-long social media experience and over 100 million active users is expected to revolutionize the way people interact with content on social media platforms.
Conclusion
Coub’s foray into Web3 with its decade-long social media experience and over 100 million active users is expected to revolutionize the way people interact with content on social media platforms. The introduction of Coub NFTs, the built-in NFT Coub Marketplace, and the launch of CoubDAO are all geared towards making the new platform a community-driven Web3 ecosystem. With the COUB token as the native token used for voting and validating rights as well as trading NFTs on the platform, and vCOUB as the W2E reward token, Coub seeks to reshape the social media landscape with a community-centric approach.
