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Brave Search Innovates for Better Search Results 

by Dalmas Ngetich
Jun 28, 2022 - 12:00 am
in Blockchain
Brave Search Innovates for Better Search Results

Brave, a free and open-source browser recently announced the “Googles” feature in its search engine. The new feature will help users design search filters for optimal results. 

"Google's biggest search innovation has been to put more Google products up front in results." – @TheAtlantic

While Google stagnates, Brave Search innovates. Our Goggles feature lets you design search filters for better results: https://t.co/Jhvw0LWHqa https://t.co/ss9a2qmZdM

— Brave Software (@brave) June 24, 2022

Brave’s spontaneous growth over the past year has been remarkable. The browser prioritizes user privacy, eliminates ads and trackers that slow down the search duration, and pays publishers in cryptocurrency for blocked ads revenue. The platform utilizes the Basic Attention Token (BAT) to pay out users. 

Some testers have found Brave’s browser to be twice as fast as Google chrome. It serves as an independent alternative to service providers like DuckDuckGo or Startpage.

Over time, Brave’s rapid growth has become incomparable to other search providers. It has a record of 2.5 billion queries within a year with at least 14.1 million queries each day, and annualized 5 billion queries.

The browser has also established a level of quality that distinguishes it from search engines like Bing and Google in many regions. In the last 365 days, Brave has been independent and innovative in protecting user privacy. Times are changing and Brave has deemed it fit to put users first. Josep M. Pujol, Chief of Search at Brave has announced the release of “Goggles”, an innovation for better search results.

“Goggles” Will Improve Search Results

Goggles is a new search feature on Brave that allows anyone to generate rules and filters to eliminate any form of constraints in the search results. Brave provides an almost endless list of ranking options. Its searches are free from any inherent bias that exists on other search engines.

Unlike Bing and Google, Brave is focused on executing transparent searches. Goggles propels this feature by permitting users to change, extend or choose their Brave search results ranking. Search results on Goggles are not just from news outlets, but also from bloggers.

Goggles is an innovation that changes the traditional way of surfing the internet and replaces it with private, independent, and unbiased results for searches. It also blocks off intruding ads that could interrupt the user. This new innovation was prompted by Brave’s user-first principle which puts users in control of their activities while using the browser.

Tags: CryptoGoogle
Dalmas Ngetich

Dalmas Ngetich

His primary focus is on technical analysis (crypto is, obviously, *not* crypto without the twirls of price action), the magic of DeFi, and NFTs. He is specifically training his eyes and effort on DeFi—and how the tech is changing investment, opening up opportunities for everyone—and the possibilities of NFTs.

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