BTC PULSE
  • News
    • Altcoins
    • Blockchain
    • Bitcoin
    • Ethereum
    • NFT
    • Regulation
    • WEB 3.0
  • Price Prediction
  • Learn
  • Events
  • Advertise
No Result
View All Result
Play Now
  • News
    • Altcoins
    • Blockchain
    • Bitcoin
    • Ethereum
    • NFT
    • Regulation
    • WEB 3.0
  • Price Prediction
  • Learn
  • Events
  • Advertise
No Result
View All Result
BTC PULSE
No Result
View All Result
Play Now
Home Blockchain

Good News, BMW integrates Blockchain but only for Thailand Customers

by Abimbola Adu
Dec 30, 2022 - 12:00 am
in Blockchain
Good News

The automobile manufacturer, BMW, has revealed their partnership with blockchain infrastructure developer Coinweb and Binance’s native BNB chain in a plan to automate and fully integrate company processes within the blockchain, as well as develop a customer reward program.

You forgot a fairly significant detail or two pic.twitter.com/wjEyKJG6SZ

— Ed Zitron (@edzitron) December 30, 2022

 

They revealed this to the cryptocurrency press, Cointelegraph, on Thursday, December 29, 2022. However, as stated in the press release and pointed out by blockchain enthusiasts on Twitter, the customer integration part of this initiative will only be available to customers of BMW in Thailand, at least in the beginning.

BMW reportedly has plans to integrate two blockchain partners, Coinweb and the BNB chain, in a two-phase plan to adopt blockchain infrastructure. The first will be building, with Coinweb, a blockchain-based decentralized system for automating much of the company’s paperwork and manual processes internally. 

The second phase of BMW’s blockchain integration, which more directly affects customers and users of cryptocurrency, is the partnership with Binance’s native BNB chain to handle transactions, including creating a customer loyalty program. This program will reward BMW customers with loyalty points redeemable for BNB tokens when they interact with the manufacturer or their products and services. These points can then be used to purchase other BMW products and services, facilitated by the BNB chain.

The news was released by Cointelegraph and subsequently announced on Twitter by the press to the excitement of blockchain enthusiasts. However, for now, as pointed out by one Twitter user, the blockchain customer loyalty program will only be available to Thai customers, and no plans have yet been made to roll out the BNB chain integration to the rest of the world.

The move is only a pilot project, and BMW may pursue full adoption and roll the initiative out to the rest of the world if it succeeds.

Some blockchain enthusiasts on Twitter were quick to query the choice of the BNB chain for the transaction system, as the FUD wave surrounding exchanges in this year’s last quarter has hit Binance significantly. In the wake of FTX’s insolvency, distrust of centralized exchanges is at an all-time high. Despite Binance’s reassurance that the exchange is solid, some users question the use of their native token in the hypothetical event of Binance’s collapse.

However, the press release notes that other than the BNB chain being used for transactions, the infrastructure being used by BMW will be built by Coinweb, decentralized, and as such independent from Binance itself.

 

Abimbola Adu

Abimbola Adu

Abimbola Adu is a crypto content writer with a background in English studies. She is keen on enlightening others about cryptocurrency and blockchains. She enjoys writing poems and spending time with family.

Related Posts

Brazil applies new flat crypto tax rate of 17.5% to all digital asset gains

Brazil Ends Crypto Tax Exemption, Imposes Flat 17.5% Rate on All Gains

June 16, 2025

Brazil scraps crypto tax break, enforces 17.5% flat rate on all gains, including self-custody and offshore holdings, starting...

KamAZ truck containing crypto mining rigs and transformer seized by Russian authorities

Russian Authorities Bust Truck-Based Crypto Mine Draining Village Power

June 14, 2025

Russian officials dismantled a crypto mine inside a truck stealing village power in Buryatia—marking the sixth illegal case...

Huione crypto laundering network continues operating despite FinCEN sanctions, with increasing transaction volume

Huione Crypto Laundering Network Thrives Despite Shutdown and Sanctions, Chainalysis Reports

June 13, 2025

Chainalysis reveals Huione's crypto laundering network remains active and growing post-sanctions, defying shutdown claims and U.S. regulatory action.

FSB Chair Klaas Knot speaks in Madrid on crypto's growing risks

FSB Warns Crypto Nearing ‘Tipping Point’ as Stablecoins Deepen TradFi Ties

June 12, 2025

FSB warns crypto could soon pose systemic risks as ETFs and stablecoins deepen its integration into traditional finance...

Press Releases

image2

Could XYZVerse Overtake DOGE and SHIB? Analysts Say $0.003333 Could Explode to $10!

March 30, 2025

XYZVerse aims to outpace DOGE and SHIB, with bold $10 price goals, strong community rewards, and rising demand as it...

image1 1

Massive Institutional BTC Buys Could Launch the Next Bull Market: 5 Altcoins to Watch

March 29, 2025

Institutional Bitcoin buys may trigger a market surge. Five altcoins, including $XYZ, stand to gain—early investors could see major ROI...

image1

XRP Faces Strong Resistance While XYZVerse Gains Early Investor Attention With 10 Billion $XYZ Airdrop

March 28, 2025

XRP struggles at resistance, while XYZVerse grabs early investor attention with a 10B token airdrop and rapid growth toward a...

BTC

Popular Memecoin MEW Pledges $10,000 to Pasadena Humane Organization to Aid Animals Affected by California Wildfires

January 20, 2025

MEW memecoin donates $10K to Pasadena Humane for wildfire-affected animals. Join the mission to aid pets and wildlife in crisis...

View All
BTC-Pulse LogoTransparent

© 2024 BTC-PULSE. Disclaimer: The content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.

News

  • Altcoins
  • Bitcoin
  • Ethereum
  • NFT
  • Regulation
  • WEB 3.0

Info

  • Learn
  • Price Prediction
  • Events
  • Press Releases
  • Sitemap

Company

  • About Us
  • Terms of Service
  • Privacy Policy
  • Contact Us
  • Advertise

©2024 BTC-PULSE – All right Reserved.

No Result
View All Result
  • News
    • Altcoins
    • Blockchain
    • Bitcoin
    • Ethereum
    • NFT
    • Regulation
    • WEB 3.0
  • Price Prediction
  • Learn
  • Events
  • Advertise