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Home NFT

Racing to the Future: How McLaren F1’s 23/23 Digital Collectibles are Reshaping Fan Engagement and Blockchain Technology

by Dan K
Jul 24, 2023 - 7:00 pm
in NFT
A McLaren F1 race car in motion on the racetrack, with the 23/23 Digital Collectibles logo visibly superimposed.

The Belgian Grand Prix Beckons: Get in Gear with McLaren F1’s 23/23 Digital Collectibles!

McLaren F1’s 23/23 Digital Collectibles are changing the game for F1 enthusiasts. This revolutionary initiative turns each 2023 season race into a unique digital memento that you can collect, trade, and use to unlock exclusive rewards. Whether you’ve been following since the Australian Grand Prix or just got wind of this unique opportunity, it’s not too late to join the race – previous collectibles can be found on the secondary market.

The Mechanics of the Race: How it Works

On Your Marks: Getting Started

Getting your engine running on the track to collect McLaren F1’s 23/23 Collectibles begins with creating your own Tezos wallet.

Start Your Engine: Create Wallet

Using your social accounts or email, you can easily create a Tezos wallet. This personalized digital vault will house all your McLaren F1 digital collectibles and put you on track to the finish line.

Ready, Set, Collect!

Every race of the 2023 F1 season comes with a unique McLaren F1 digital collectible. Keep your eyes peeled every race weekend to claim your collectible and ensure your set is as complete as the F1 circuit.

Pit Stop Rewards: Unlock Exclusive Bonuses

By collecting all 23/23 Collectibles, you’re not just completing a set; you’re also unlocking the door to exclusive rewards. Imagine receiving a race experience in 2024 or a physical 1/1 signed race collectible. You could even score a virtual meet & greet with McLaren Racing CEO, Zak Brown.

Fuel for Thought: What Are These Season Collectibles?

These race-specific digital collectibles, powered by Tezos and brought to you by Tezos ecosystem companies, are your way of owning a piece of each race from the 2023 season. Each collectible drop corresponds to one of the 23 races and can only be claimed during the race weekend, making them as unique as each Grand Prix.

How Do I Get All The McLaren F1 23/23 Digital Collectibles?

Keeping up with the race is simple. Just visit collectibles McLaren each race weekend to redeem a collectible. Missed a race? No worries, you can check objkt.com to purchase collectibles from other fans on the secondary market.

But What If I Miss Claiming a Collectible During the Race?

Rest assured, you can still complete your collection. Objkt.com allows you to purchase sales on the secondary market, ensuring you can still own a piece of every race.

The Blueprint: Understanding Digital Collectibles

Digital Collectibles, or tokens that live on a blockchain, can be either unique or part of an interchangeable supply. These tokens, minted on Tezos, are exclusively, verifiably, and immutably identified as linked to McLaren Racing’s creative content.

The Engine Under the Hood: The Tezos Blockchain

Tezos is not just a blockchain; it’s an energy-efficient, secure, upgradable, and scalable blockchain with an on-chain governance mechanism. This allows anyone to vote on the future of the blockchain, which aligns with McLaren Racing’s wider efforts to promote environmental sustainability and community support.

Clearing the Air: Aren’t Digital Collectibles and NFTs Bad for the Environment?

While there has been debate about the environmental impact of blockchain technology, McLaren Racing has chosen Tezos, a ‘Proof of Stake’ blockchain, which significantly reduces energy consumption compared to other ‘Proof of Work’ blockchains. The total annual carbon footprint of the Tezos blockchain equals the annual average energy footprint of only 17 global citizens.

What If I Already Have a McLaren Racing Digital Collectible?

If you’re a seasoned collector, you still need to create a new wallet for the 23/23 Collectibles. We’re working on making previous digital collectible programmes interoperable with this year’s, and we’ll soon reward our dedicated fans. Stay tuned…

McLaren’s F1 23/23 Digital Collectibles are truly an exciting way to engage with the sport. So gear up and start your collection today!

Tags: BlockchainMcLarenNFT
Dan K

Dan K

Dan K, the chief editor, is a visionary wordsmith, shaping narratives with finesse. His discerning eye for detail creates literary masterpieces.

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