Major cryptocurrency exchanges, including Binance and OKX, are actively adapting to the United Kingdom’s recently implemented Financial Promotions (FinProm) Regime. The move aims to foster fair, clean, and transparent promotions within the crypto space.
Binance’s Strategic Moves
Binance, a global crypto giant, announced on October 6 the launch of a dedicated domain for its UK users. In collaboration with local platform Rebuildingsociety, the exchange is redirecting UK retail users to a compliant domain, featuring authorized products and services. Notably, certain offerings like gift cards and referral bonuses will be discontinued in adherence to the new rules.
OKX’s Compliance Measures
OKX is also actively responding to the FinProm regulations. The exchange has reduced its token offerings, adopted prominent risk warnings on its interface, and introduced a dedicated UK account on social media platform X. OKX emphasizes the importance of educating investors about the high risks associated with crypto investments.
MoonPay’s Global Compliance Challenge
MoonPay, a crypto payment service, is navigating the complexities of global operations to comply with the new rules. Deputy General Counsel Matt Sullivan highlights the challenges of localized product updates, new processes, and policies, along with the need for extensive education across the company.
Challenges persist within the crypto industry regarding compliance with the new UK promotion rules. The FCA revealed that some entities, including major exchanges like KuCoin and HTX (formerly Huobi), might have been promoting services without authorization. These entities were listed among 143 “non-authorized firms,” emphasizing the need for adherence to regulations.
As major players in the crypto sphere align with the UK’s Financial Promotions Regime, the industry witnesses a pivotal moment of transformation. Compliance efforts from Binance, OKX, and MoonPay reflect a commitment to transparency, fairness, and regulatory adherence, setting a precedent for responsible cryptocurrency promotion.