Trump Media & Technology Group (DJT) reported a quarter-over-quarter decline in its bitcoin treasury, holding 9,477 BTC worth $557 million at June 30, down from 9,542 BTC at the end of March, according to a Monday filing. The dwindling position coincides with broader corporate bitcoin strategy adjustments, including the recent exit of American Bitcoin President Matt Prusak for Giga Energy’s AI infrastructure buildout.
Unpacking the Digital Asset Losses
During the first half of 2026, Trump Media recorded $360.6 million in losses on digital assets and pledged crypto, the bulk of which was unrealized depreciation tied to the falling price of bitcoin and its Cronos (CRO) position. While the company’s 756.1 million CRO tokens remained unchanged, their market value collapsed from $68 million to $40.6 million, mirroring the sort of steep drawdowns seen in recent Coldcard wallet loss events that have swept across dedicated hardware wallets.
Readjusting the Crypto Strategy
The portfolio erosion arrives just days after Trump Media and Crypto.com scrapped jointly announced plans for a publicly traded CRO treasury company and abandoned a separate ETF servicing partnership. With on-chain security incidents and wallet compromise schemes still on the rise—such as the bitcoin cold-wallet attack targeting over 4,500 addresses—the company’s future digital asset roadmap may require a more defensive allocation model.
