Media-Markt, the largest electronic retail company in Europe, has announced its plans to install Bitcoin ATMs across Austria as per a report April 20. The goal of the retail giant is to make Bitcoin and other digital currencies more accessible.
The company plans to roll out the machines in twelve of its outlets in the meantime. Media-Markt also plans to increase the number of locations that will host a Bitcoin ATM later in the year.
The Bitcoin ATMs will make it easy for individuals to purchase Bitcoin and other major crypto-assets. A few clicks on the phone, and scanning a barcode on the machine will be enough to complete crypto purchases.
Media-Markt will be collaborating with Kurant to achieve its goals. Kurant currently manages more than 200 Bitcoin machines across various countries in Europe. Speaking on the development, the managing director of Kurant acknowledged that hosting Bitcoin machines is an opportunity to bring in new customers to their business.
Since 2019, Media-Markt has been experimenting with Bitcoin ATMs and is now ready to take the next step in fostering a paradigm shift.
In 2021, Media-Markt suffered a huge loss when it faced a ransomware attack. The attackers ripped the company off $50 million. The attack affected the company’s business and hindered them from accepting credit card payments in some of its outlets.
Media-Markt seemed to have bounced back from the attack and is now focusing on developing its 1000 different outlets across Europe.
It seems more and more large businesses are looking into Bitcoin ATMs. Last year, Walmart partnered with Coinme to install 200 different Bitcoin ATMs in the United States. Globally, more than 36800 Bitcoin ATMs have been set up, and the U.S bears a majority of this figure.