Introduction to the Innovative Jacket
In an exciting collaboration, Imaginary Ones and HUGO have launched a Web3-enabled customizable denim jacket. The special-edition item is part of HUGO’s new denim-focused line, HUGO BLUE, and is designed to engage Gen-Z audiences through gaming and Metaverse platforms.
Initial Reveal and Community Engagement
Details of the jacket were first shared with the Imaginary Ones community on Discord and X on March 12. The announcement generated significant buzz, leading to a quick sell-out when bookings opened on March 14. Community members reserved all jackets within an hour using Tether’s USDT.
Features and Customization
The jacket comes with a DIY customization kit featuring five exclusive patches from HUGO and Imaginary Ones. An NFC tag located beneath the HUGO flower patch unlocks a WebAR-powered experience. This allows fans to personalize their digital wearables and share them on social media without needing a dedicated app.
Integration with Roblox
One of the standout features is the ability to redeem the digital wearable for a unique Roblox skin. This exclusive item can only be obtained via a secret bubble room within the game, where users also receive a matching helmet. This integration provides a seamless blend of physical and digital fashion experiences.
Rewards and Benefits
After customizing their Web3 jacket and redeeming their Roblox skin, holders are rewarded with $350 in Imaginary Ones’ native token, BUBBLE Coin. Additionally, NFT holders in the Imaginary Ones community receive a bonus of 10-30% more BUBBLE Coin for each NFT they own.
CEO’s Vision
“These elements allow us to surprise and engage our users in new and creative ways and open up fresh avenues for interaction and personalization. We’re always looking for progressive brands eager to challenge the status quo alongside us. By collaborating with these like-minded partners, we can craft distinctive, memorable experiences that stand out in this space,” said Imaginary Ones CEO Clement Chia.
Continued Expansion in Web3 Gaming
Imaginary Ones has been making significant strides in the Web3 gaming community. In 2023, they launched two Web3 games, Bubble Rider and Bubble Rangers, with in-game NFTs. The latter has been particularly successful, securing over 2 million downloads and garnering positive feedback from gamers.
Partnership with Animoca Brands
This latest development follows Imaginary Ones’s collaboration with Web3 venture capital firm Animoca Brands. The NFT project aims to leverage Animoca’s expertise and resources to strengthen its tokenomics and enhance its go-to-market strategy.
Conclusion
The collaboration between Imaginary Ones and HUGO represents a significant step in merging fashion, gaming, and the Metaverse. By offering a Web3-enabled customizable denim jacket, they are setting a new standard for engaging Gen-Z audiences and creating innovative, memorable experiences.
