Lacoste Steps up its NFTs Drive

Lacoste steps up its NFTs drive through competition event and Twitter space.
Lacoste Steps up its NFTs Drive

The famous crocodile-themed brand, Lacoste, is now looking to increase the popularity of its Non-Fungible Token (NFT) months after the successful launch and sale of its NFT under the project name UNDW3 through a competition event and Twitter space.

On October 11, 2022, the company announced via its official Twitter platform that it will be hosting a Twitter space on Rug Radio, a decentralized Web3 media ecosystem, on October 13, which is probably to create more awareness about its NFT.

They also launched an online contest on Twitter to further drive its NFT. The company plans to give away one of its NFT packs, composed of the Emerge and UNDW3. According to them, it is to be won by a lucky fan who completes the simple task of retweeting the announcement post and tagging their best 2D NFT attributes creator.

To enter simply retweet and tag your best 2D NFT attributes builder.

Lacoste entered the digital space and launched its first NFT collection on June 14, 2022, under the project entitled UNDW3, in an effort to create communities and connect cultures around its brand. The NFT launch also aimed to make Web3 pioneers get involved with fashion brands.

The June 14 launch was very successful as NFT collectors bought all of the Lacoste NFTs, and they attained a total trading volume of 1.79 million dollars, with a DAO composed of over 8570 members.

The Lacoste collection features 11,212 crocodile NFTs emerging from the water. The company chose this NFT amount in honor of the company’s founder, Ren Lacoste, a French tennis player. In 1933, Rene created the first Lacoste polo shirt. The polo shirt had the code L1212, which denotes the original materials.


About Lacoste

Lacoste was founded in 1933 by René Lacoste and entrepreneur André Gillier. It sells clothing, sportswear, eyewear, footwear, leather goods, perfume, and watches, among other things.

The company is recognized by the green crocodile logo. René Lacoste, the company’s co-founder, was nicknamed the Crocodile by his fans because of his resilience on the tennis court. However, Lacoste was bought by the Swiss family-held group Maus Frères in November 2012.

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