Hong Kong-based McDonald’s customers will soon be able to engage with the fast-food giant in a completely new way, as the company introduces its first Web3 experience, McNuggets Land. The virtual world is set to launch in The Sandbox, marking a novel way to celebrate Chicken McNuggets’ 40th anniversary.
Celebrating a Fast-Food Icon in a Virtual World
McNuggets Land isn’t just about paying homage to the famous chicken snack, it’s also an opportunity for users to explore a virtual store and discover a secret factory. The experience also offers an interactive tour of the McNugget’s history, providing opportunities for gamers to complete quests and win rewards, including The Sandbox’s utility token.
Brand Building in the Metaverse
In recent years, metaverse experiences have become an increasingly popular tool for brands to build their digital presence. Companies are now looking to gamify their products and services, as well as to establish online loyalty programs.
Winning Prizes and Experiencing History
Users in Hong Kong also have the opportunity to win a year’s worth of free Chicken McNuggets coupons for redemption at McDonald’s restaurants. All that’s required to join the virtual world is an email address.
The Metaverse Partnership: McDonald’s and The Sandbox
Sebastien Borget, co-founder and COO of The Sandbox, expressed that the partnership with McDonald’s is an exciting step for the platform, bringing it closer to mass metaverse adoption.
McDonald’s Embracing Web3 Tools
This is not the first time McDonald’s has ventured into the world of Web3. The company previously released a set of 188 nonfungible tokens to celebrate its 31st anniversary in China.
Not Alone in The Sandbox
McDonald’s joins a long list of globally recognized brands that have collaborated with The Sandbox. The Web3 company has partnered with nearly 400 companies, including Warner Music Group, Ubisoft, Gucci, and Adidas, as well as renowned entities like Snoop Dogg, The Smurfs, Care Bears, The Walking Dead, and Atari.
Monetizing Brands in the Metaverse
Borget recently spoke about the new self-publishing feature on The Sandbox that allows brands to launch experiences directly on the platform’s map, making customer experiences available to everyone, all the time. This allows partners to fully realize the potential of their brand in the metaverse.