The intersection between music and fashion has been long-standing, with many music icons shaping fashion trends and vice versa. However, the recent partnership between Public Pressure and Diesel in the Web3 space marks a significant milestone in this collaboration.
Diesel: The First Fashion Brand in Web3
Diesel is the first fashion brand in Web3, acting as a patron for breakthrough artists and their innovative genres. Through this partnership, Diesel seeks to enable and energize direct interactions between artists and their fans while promoting new technology and Web3 culture.
Phygital Products, Permissions, and Experiences
The partnership between Public Pressure and Diesel will introduce “phygital” products, permissions, and experiences such as NFTs that unlock exclusive music and video-based digital content online, alongside redeemable opportunities to participate in limited offers for physical merchandise and invite-only IRL VIP events and ‘in-store’ launches offline.
FASHION by HoneyLuv: The First of Four Discovery Drops
The first of four Discovery drops, ‘FASHION’ by DJ and producer HoneyLuv, sold out within four hours, with over 1,200 tracks minted and generated almost $50,000 in revenues. To earn an equivalent amount, an artist would need approximately 11 million streams. This demonstrates the power of partnerships within the Polkadot ecosystem and the potential of NFTs as a utility in the Moonsama metaverse environment.
Partnerships in the Polkadot Ecosystem
Sergio Mottola, Co-Founder & President of Public Pressure, noted that this first drop shows the power of partnerships within the Polkadot ecosystem. Moonsama, the NFT force in Polkadot, will deliver utilities in their community via games and metaverse activity, while KILT’s identity blockchain verifies drop content authenticity, safely introducing music and fashion as a utility within the Moonsama metaverse environment.
Multisensory Experience of the Diesel Brand
Stefano Rosso, CEO of BVX and Board Member of OTB Group, Diesel’s parent company, highlighted that this collaboration would allow the brand to push the boundaries of creativity even further. By partnering with music NFT initiatives, Diesel seeks to provide its community with a new multisensory way to experience the brand.
The Future of NFTs in Web3
Moonsama’s Donnie Big Bags added that this new collaboration between Public Pressure and Diesel demonstrates why they remain confident that NFTs will ultimately become the biggest adoption driver in the Web3 space after decentralized finance. Community engagement around NFTs utility will be the key success factor moving forward.
Authenticity and Ownership of NFTs
KILT’s identity blockchain allows NFT marketplaces to create public credentials that travel with the NFT, regardless of the owner. This partnership between Diesel, Public Pressure, and KILT will help artists prove ownership and authenticity of their work and protect fans by fighting counterfeit NFTs.
In Conclusion
The partnership between Public Pressure and Diesel marks an important milestone in the collaboration between music and fashion in the Web3 space. The partnership aims to create meaningful collaborations between fashion and breakthrough artists while promoting Web3 culture and technology. The success of the first drop, ‘FASHION’ by HoneyLuv, demonstrates the potential of NFTs as a utility in the metaverse environment. As the Web3 space continues to evolve, partnerships like this will pave the way for new opportunities for artists and fans alike.
