Rap icon and entrepreneur Calvin Cordozar Broadus Jr., more commonly known as Snoop Dogg, dives into Web3 once again with a nonfungible token (NFT) project that will allow his fans to follow his life on tour.
The Snoop Dogg Passport Series
In an announcement, the rapper unveiled the Snoop Dogg Passport Series, an NFT collection that provides access to various content, such as behind-the-scenes videos and photos uploaded by Snoop Dogg while on tour. Holders of the NFT passport will also be eligible for future releases like artwork and merchandise.
According to the rapper, he’s long been “pushing things forward” and believes digital merch is a part of the future. He also encouraged other artists to follow his steps: “I’m hoping other artists can see what I’m doing and continue to innovate on their own,” Snoop Dogg said in a statement.
Transient Labs Collaboration
The project was developed in collaboration with the Web3 platform Transient Labs. Chris Ostoich, the company’s chief operating officer, said that it is always looking for ways to leverage blockchain to “offer unique experiences,” and the partnership with Snoop Dogg enables it to do this.
Snoop Dogg’s Web3 Endeavors
Snoop Dogg has been actively participating in various Web3 endeavors for some time. In 2021, the rapper proclaimed himself the anonymous NFT collector “Cozomo de’ Medici,” whose wallet was worth around $17.6 million at the time.
Apart from collecting NFTs, the rapper also showcased the Bored Ape Yacht Club NFT collection through a collaboration with fellow rapper Eminem. The duo released a song and performed it at the MTV Music Awards.
On March 6, Snoop Dogg was revealed as the co-founder of a Web3-powered live-streaming platform called Shiller alongside tech entrepreneur Sam Jones. The app aims to combine Web3 technology with real-time streaming content.
Charting New Territory in Fan Engagement
Snoop Dogg’s foray into NFTs and Web3 continues to demonstrate his knack for innovation and pushing boundaries. The NFT Passport Series not only allows fans a new level of engagement with the rapper’s life on tour, but also marks a significant step in the evolving relationship between artists and their fans in the digital age. As artists like Snoop Dogg continue to leverage technology to enhance fan experiences and engagement, it remains to be seen how these initiatives will shape the future of the music industry and fan-artist relationships. Snoop Dogg’s vision for a more digital and inclusive fan experience certainly sets an exciting precedent for other artists to explore and expand.
