A Revolutionary Partnership
Universal Pictures is setting the bar high for fan engagement by partnering with the Web3 company Aptos Labs. The partnership promises to offer fans of “The Exorcist: Believer” a unique digital experience like never before.
Ticket Purchases Open the Portal
Fans eager to dive deep into the horror universe can gain access to this exclusive content by purchasing their movie tickets through Fandango. Each ticket comes with a redemption code, which acts as a key to the immersive world of “The Exorcist: Believer”.
Unlocking Exclusive Content
Once inside, fans will be treated to a treasure trove of content. From exclusive digital artwork to behind-the-scenes footage, the experience is designed to tantalize and terrify. The augmented reality filter, centered around the movie’s theme, promises a chilling and unforgettable experience.
Prizes Await the Brave
In addition to the digital delights, fans also have the chance to enter contests and win exclusive film-related prizes.
Going Beyond the Silver Screen
The initiative is more than just a promotional campaign; it represents a new way of fan interaction. “Our ultimate goal with Web3 is to craft interconnected digital experiences across all our platforms,” states Greg Reed, Universal Pictures’ vice president of technology.
Aptos Labs: Pioneering Web3 Experiences
No stranger to Hollywood, Aptos Labs, founded just two years ago, has already left its mark. They previously partnered with NBCUniversal for the film “Renfield”, marking their steady ascent in the web3 world.
Aptos Labs CEO Mo Shaikh expresses his enthusiasm for the project, emphasizing the capabilities of Aptos as the “only enterprise-grade layer1 blockchain” suited for such a large-scale initiative.
However, details on the exact scope and limits of the gore and immersion offered by other platforms remain to be clarified.