Upland and NFLPA Boost NFL Metaverse Engagement
Upland, the reputable Web3 metaverse SuperApp, and the NFL Players Association (NFLPA) through OneTeam Partners, are stepping into their third year of collaboration, now introducing officially licensed NFL player collections.
Pioneering Virtual Engagements
Upland, known for pioneering real-world virtual property trading via blockchain, has joined forces with the NFLPA’s gaming arm, OneTeam Partners. This partnership paves the way for the launch of new NFLPA Bundle types—Mixed Essentials Bundle, Team Essentials Bundle, and Pass Bundles.
The 2023-2024 Upland Gamified Collectibles
Come the 2023-2024 season, the Upland platform will be adorned with gamified digital collectibles featuring NFL players. The platform will also host community activities to augment user fan scores, alongside community-created shops, all celebrating previous NFL seasons in a collaborative spirit with NFLPA and Upland.
Season-Specific Digital Collections
The newly introduced digital bundles are set to enhance the Web3 experience further. They come with season-specific digital collections, which are designed to foster a deeper bond between fans and their favorite NFL stars through gamified elements.
Collect, Compete, and Celebrate in the Metaverse
The unique gamified design of this initiative allows users to accumulate digital memorabilia of NFL players. It orchestrates competitions to boost users’ fan scores, offering them a legitimate claim to NFLPA’s memorable moments, iconic performances, and virtual stadium tours within the metaverse.
Upland’s Take on the Partnership
Idan Zuckerman, the Co-founder and Co-CEO of Upland, voiced his enthusiasm, stating that the “NFLPA Legits in Upland” continuously deliver engaging digital fan experiences. He highlighted the flourishing digital collectible trading scene, as two full seasons of NFLPA Legits are now up for grabs in NFLPA Fan Shops on the secondary market.
Bridging the Gap: Upland Invites Sports Enthusiasts
With NFL Players Inc., NFLPA represents a vast body of over 2,000 active players. Its gaming division, OneTeam Partners, extends its reach to over 10,000 athletes across various sports, including a plethora of college athletes. Upland’s immersive metaverse experience now beckons sports enthusiasts to delve into events, contests, and challenges, reviving their passion for sports in the digital domain.